Stop following others
Start doing what’s natural for your organization – one fund at the time.
Chasing the wrong fund, be it grant, loan or equity, kills hundreds of businesses each year.
Every piece of funding comes with strings — and the wrong funding will strangle your organization by inevitably displacing resources or disappointing investors, placing your growing organization on the cliff’s edge.
I help SMEs and not-for-profits figure out / confirm which are their true funding needs, which specific funds are coherent with those needs, and how to prepare internally to have the best chances to secure them.
Remember: investors are excellent at reading if your needs are aligned with the fund, doubling or more your chances of getting funded if you are.
“When I was younger, I used to ask people why they did things the way they did. And the answers were usually something like, ‘Because that’s how it’s done,’ or ‘Because everybody else does it that way.’ Nobody really knew why. […]
That’s when I realized that most people just go through life doing things the way they’re done, rather than really thinking about them.”
— Steve Jobs
I don’t follow the hype or trend. I use Prof. Kurt Lewin’s framework to identify what makes your organization and its funding needs.
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